Third, we summarise prior accounting studies using grounded theory. Second, we consider the essential features of grounded theory in depth, as a valuable resource, especially for novice interpretive researchers considering adopting this method. (2011), a gap has emerged in the up-to-date literature examining grounded theory in accounting research. (2008), Gurd (2008), von Alberti-Alhtaybat & Al-Htaybat (2010) and Sutton et al. ![]() Our paper contributes to the prior literature in the following three ways. Third, grounded-theory methodology has established guidelines for conducting research and interpreting data, particularly Corbin and Strauss’s (2015) systematic approach. Through the methodological process of theoretical sampling and constant comparison, it enables abstraction of individuals’ subjective experience into theoretical statements (Fendt & Sachs, 2008). Grounded theory facilitates recording and interpreting individuals’ subjective experiences. It is a suitable design when a theory does not fully explain a process (Creswell, 2007 Goulding, 2005 Thornberg & Dunne, 2019). Second, grounded theory’s central aim is theory building, rather than theory testing. First, grounded theory has an established reputation for the study of human behaviour and for making knowledge claims about how individuals interpret reality (Suddaby, 2006). Grounded theory is a suitable research methodology to develop theory for three reasons. ![]() We explore divergences and debates on how to apply grounded theory in practice. We describe the core tenets of grounded theory, revealing how to collect and analyse data applying its fundamental tenets as introduced by its original proponents, Glaser & Strauss (1967), but reflecting the subsequent analytical approach of Corbin & Strauss (2015). Grounded theory is a qualitative research methodology used to develop theory.
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